Sometimes it is a good idea to let your customers in on the technical stuff. Sometimes you market by targeting a particular lifestyle. But remember that sunglasses are associated with leisure. They are associated with getting outdoors and having a blast. So make sure your marketing is as fun as it is business-like.
To that end, we have put together a list of five fun facts about shades. Feel free to share them with your customers in any way that makes sense. They can be a great marketing tool if you just use your imagination.
Fun Fact #1: Sunglasses Go Back Thousands of Years
We are willing to bet that the majority of your customers believe sunglasses are a comparatively modern invention. They are not. Thousands of years ago, Inuit tribes used to make sunglasses from either ivory or bones. No, these shades look nothing like the wayfarers and aviators we sell today. They didn't even have lenses. Instead, they had small slits just large enough to see through but small enough to keep out most of the sunlight.
Fun Fact #2: Hollywood Made Them Famous in America
Sunglasses are utilitarian first and foremost. Every pair of bulk sunglasses you buy from us protects a person's eyes from UV rays. But that doesn't stop people from buying them for fashion purposes. In fact, that's how sunglasses became so popular in the U.S.
Back in the 1920s, Hollywood stars began wearing sunglasses in public to mask their identities. The rest, as they say, is history. It was not long before sunglasses became a fashion trend among Hollywood celebrities. From there, the rest of the country caught on.
Fun Fact #3: Aviators Were Originally Made for Pilots
Aviators have been considered a classic style of designer sunglasses for decades. They take their name from their original design: aviators were developed for pilots who experienced problems with sun glare. The aviator style was developed in the 1930s under contract from the U.S. military.
Fun Fact #4: Lenses Used to Be Made of Glass
Eyeglasses, and sunglasses by extension, were originally named as such because lenses were made of glass. Imagine that. Modern sunglasses have sported plastic lenses for as long as most of us have been alive. But that is not the way things used to be.
Imagine heavy sunglasses with glass lenses. Imagine them resting on the bridge of your nose for hours at a time. Talk about uncomfortable! It is a good thing that modern designer sunglasses have plastic lenses.
Fun Fact #5: 37K Pairs Are Lost or Broken Every Year
This final fun fact explains why your company, and ours, makes good money selling designer sunglasses: in the U.S. alone, a pair of sunglasses is lost or broken every 14 minutes. That works out to 37,000 pairs per year. Of course, our industry sells more than that number. That's because replacing lost or broken sunglasses isn't the only motivating factor.
There are plenty more fun facts where these came from. We hope you will use what we have provided here to market to your customers. Sure, sunglasses are serious business when it comes to protecting the eyes. But they can be fun, too!
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