We can certainly attest to that profit potential. Even though our wholesale pricing is significantly lower than its retail counterpart, you need to remember that we don't pay as much on our end. We pass our savings on to you, so that you can do the same for your customers. But getting back to profit potential, what is it about wholesale designer sunglasses that makes them so attractive?
Let us count the ways:
1. Bulk Designer Sunglasses Pricing Designed for Profit
We could probably charge a lot more for bulk designer sunglasses and get away with it for a time. But we know that this is not good for you. What you need are lower wholesale prices that leave you plenty of room for markup while still being competitive. Every retailer who buys from us needs the same thing.
Sunglasses are ideal for this sort of thing because they don't cost an arm and a leg to produce. Really. Sunglasses are among the most cost-effective retail products in the world. Neither wholesalers nor retailers need to break the bank to get their inventory. And that being the case, there is plenty of room for profit.
2. A Steady and Persistent Demand
There is also profit potential in the fact that sunglasses enjoy steady and persistent demand. As long as people who are concerned about UV rays roam the planet, they are going to need sunglasses. And as long as the need for sunglasses exists, there will be that segment of the population that prefers more affordable products. You have a ready-made audience that will never grow tired of what you have to offer.
3. Styles Are Constantly Changing
There is profit potential in the reality that personal styles are always changing. Indeed, the fashion industry is based on multiple seasons during every calendar year. Every season brings a new emphasis on something else. And every year, there are four new seasons to work with.
Put this all together and you have a core group of customers who look to buy designer sunglasses with an eye on staying current with the styles. This particular group of buyers can be a retailer's bread and butter. If you can learn how to target them, you can have access to a steady stream of seasonal sales that never diminishes.
4. Sunglasses Don't Last Forever
One last thing to consider is that sunglasses do not last forever. Even the highest quality bulk designer sunglasses from Olympic Eyewear have a shelf life. Why is that? Because people inadvertently sit on their sunglasses. They drop them in the water, lose them on the beach, or throw them in the glovebox only to scratch the lenses.
The end result of all this loss and breakage is a steady stream of customers replacing their shades. This isn't a condemnation, by the way. We are all guilty of losing or breaking at least one pair. The point is that there is profit in the fact that people do these sorts of things.
We are biased, but we don't know of many other retail products that offer the same profit potential as designer sunglasses. If you are here to buy your first bulk order from Olympic Eyewear, welcome aboard. It is going to be a fun ride.
Wholesale Sunglasses Blog
