As a provider of wholesale sunglasses, we consider each and every one of our retailers a business partner. Maybe not in a legal sense, but at least in a practical sense. We want to succeed by selling as many pairs of sunglasses as we can. But in order for us to do that, our retailers have to succeed as well. We sell only as much as they do.
If you think of your wholesalers as business partners, you likely pay attention to the following four things:
1. The Size of Your Orders
You probably realize that most wholesalers give attention to retailers commensurate with the size of their orders. Those customers willing to purchase more get greater and better attention. Whether that's positive or negative is really not the issue. It is the way wholesale-retail relationships work.
Why should this matter to you? Because as a business partner, you are trying to help your wholesalers succeed. You might be able to do that better by consolidating. For example, you may work with multiple wholesalers who sell the exact same products. Consolidate down to just one or two. That way, you will be placing bigger orders and getting better attention from the few you stick with.
2. Payment Terms
Payment terms are a big thing for retailers. If you are buying wholesale sunglasses from us based on seasonal trends, you are always looking to buy one season early. That means you're buying items you won't sell for another 3 to 4 months. The money you spend on those products is locked up until you start selling.
For this reason, it may be hard for retailers to pay for products on delivery. They may need 10, 20, or even 30 days. But as a retailer, remember this: your wholesalers also have bills to pay. The longer you delay payment, the more difficult it is on them.
3. Buyer Seriousness
Believe it or not, we get a lot of wholesale sunglasses inquiries from buyers who just aren't serious. They see our pricing and think it's too good to be true. We like the attention but, like almost all other wholesalers, we can do without non-serious buyers.
As a retailer, be serious when you contact your wholesalers. Treat them as business partners by not wasting their time. The more serious you are as a buyer, the more respect you will receive from your wholesalers.
4. Long-Term Relationship
Finally, those wholesalers you do view as business partners are deserving of a long-term relationship. You support them with regular orders, and they take care of you with quality products and great customer service. That's the way this whole thing is supposed to work.
Long-term relationships are the stuff wholesale and retail success is built on. When wholesalers and retailers treat each other like business partners, they work together for mutual advantage. Everyone benefits in the end.
We hope you consider Olympic Eyewear a business partner in your endeavor. We strive to provide the widest range of high-quality, wholesale sunglasses on the market. As long as you're here, take a look around. We carry more than two dozen designer brands we are confident your customers will love.
