Like us, you are in business to make money. You sell sunglasses at retail because there is profit involved. And yes, you want to maximize your profits. That's okay. Profit is what makes doing business worthwhile. We think along the same lines. That's why we make it possible for you to order sunglasses in bulk.
Bulk ordering is one of a number of things that helps retailers maximize their profits. It is all about leveraging the economics of scale. With bulk sunglasses comes greater purchasing power. And greater purchasing power leads to higher margins, as long as other things do not get in the way.
A Lower Per-Unit Cost
Retailers are motivated to order sunglasses in bulk in order to get a lower price per unit. Indeed, that's why many of the sunglasses we sell are sold in lots of a dozen at a time. Purchasing larger quantities means spending less for each unit at the wholesale level.
We don't mind selling in bulk because we make our money on volume rather than unit price. We also save money on shipping and handling by selling in bulk. So our profits are not harmed by giving you lower per-unit prices on bulk orders. We both win when you order volume.
Discounts for Larger Orders
Better per-unit pricing is the foundation of selling sunglasses in bulk. But what if you could take your savings even further? You can. Many wholesalers offer discounts for higher volumes. For example, we offer additional discounts when retailers place orders of $500 or more. We apply the discounts automatically. You do not have to ask for them.
Many distributors base their additional discounts on tiers. Spend a certain amount of money and receive a 10% discount. Get 20% off for spending at a higher level, and so on. We will not reveal our discounts in this post because we don't want to tip off the competition. Regardless, bulk discounts save retailers even more money.
Better Markups for You
Saving money on every unit reduces your expenses. But how does it maximize your profits? By creating better markups. Think about it.
You mark up every pair of sunglasses you purchase from us. Let's just make up a number and say it's 100%. So a pair of sunglasses you purchase for $6 is sold at retail for $12. What if you can buy that same pair for just $4? You are now earning $2 more per pair. Your profit margin goes up.
Remember that margin equals that portion of revenue that constitutes profit. It is the 'extra' that's left over after all your expenses are paid. So reducing the amount you spend to acquire wholesale sunglasses increases the amount of leftover cash that you pocket.
Other Benefits of Bulk Ordering
There are a couple of additional things worth mentioning before wrapping things up. One of them is operational efficiency. Ordering sunglasses in bulk reduces the frequency of your orders. Your operational efficiency increases as a result. Likewise, you are likely to save additional money on shipping, handling, and restocking costs.
Ordering in bulk gives you more flexibility in terms of your sales and promotions. For instance, you can offer a discount to move inventory that has been sitting on your shelf for a while. You still make a healthy profit because you are taking advantage of bulk discounts at the wholesale level.
We sell designer sunglasses in bulk to retailers just like you. We do it to make money. For your part, bulk ordering helps you maximize your profits by reducing the amount of money you spend on each pair.
