Making money with cheap wholesale sunglasses may not be easy in practice, but it is in principle. Combining a mastery of the principles with good, old-fashioned hard work leads to success. We know. We've seen many of our customers grow from small-time operations into legitimate contenders in the sunglasses space.
Lots of Ways to Sell Wholesale Sunglasses
The beautiful thing about selling designer sunglasses is the ongoing consumer demand. People are constantly buying new sunglasses to replace old ones they have lost or broken. There are also those people who buy new sunglasses as a fashion statement. Either way, they buy.
There are also lots of ways to sell sunglasses. Some retailers set up small kiosks in the local shopping mall. Others open boutiques in strip malls or storefronts down on the main street. Still, others sell at the beach, set up online stores, or rent space at the local flea market.
You are free to sell sunglasses any way you choose. Focus only on one strategy or combine multiple strategies to maximize your reach. You have the freedom to make your business anything you want it to be.
Choose the Right Partners
At this point, it is important to note that making money with wholesale sunglasses requires partnering with the right suppliers. Here at Olympic Eyewear, we are proud to be the preferred wholesale sunglasses provider for retailers across the country.
Your wholesale partners will play a role in your success whether they do so directly or indirectly. So make sure you are buying from wholesalers capable of delivering:
- an extensive inventory
- reasonable prices
- quick turnaround
- reliable customer service.
Research Your Target Audience
Retail success hinges largely on providing the products your customers need at prices they feel are fair. When it comes to sunglasses, there isn't just one target audience. There are multiple audiences. You would do well to pick a specific audience and then research it thoroughly. Find out what makes your would-be customers tick.
Some of the retailers we sell to operate mainly through flea markets. Their target audience consists mainly of bargain seekers who are more likely to buy on impulse than anything else. They purchase cheap, wholesale sunglasses with that in mind. What do they purchase? Styles that sell very well as impulse products.
Your target audience will probably be partially defined by your geographic location, at least if you plan to sell locally rather than online. Play up the local angle. Your customers are more likely to take a look at what you have to offer if you market to them at the local level.
Never Stop Learning About the Business
If there is one last piece of advice we could offer, it would be to never stop learning about the sunglasses business. There is a lot more to it than buying wholesale sunglasses and marking them up for retail.
Succeeding in this business requires constantly learning about products, trends, customer preferences, and so forth. Sure, it takes hard work. But the work is worth it when you realize you are building a successful business with long-term value.
