Our business is wholesale sunglasses. We carry over a dozen brands covering every popular style and color. We have products for men, women, and children, as well as athletes, the fashion conscious, and people who just want good sunglasses without spending a ton of money. In essence, we have something for everyone.
So what's the secret to our success? It is actually no secret at all. We simply follow the same tried-and-true business strategies successful companies have been practicing for generations.
1. Give Them What They Want
The very first principle is to give your customers what they want. We know that ours want budget friendly, designer sunglasses at wholesale prices. But our customers also want the styles and brands they know they can sell at retail. That's what we give them.
Given that there is so much leeway in wholesale sunglasses, we need to be choosy about what we offer. So market research is a big part of what we do. We keep an eye on market trends to ensure that our stock matches what retail customers want.
2. Offer a Fair Price
Next up is offering a fair price. While there may be those people who don't have to worry about spending money and are willing to pay whatever a price tag says, most of us live within our means. Many of us have budgets we need to stick to. You can help your customers do just that by being fair with your pricing.
You deserve a healthy margin to keep your business going. But always remember that when consumers are faced with two comparable products, they almost always go with the less expensive one. So earn your margin but keep your prices reasonable.
3. Offer a Great Customer Experience
It turns out that customers are not against paying a slightly higher price if the customer experience his exceptional. Take good care of your customers and they will take care of you. That's the bottom line.
What that actually looks like depends on how you sell sunglasses. If you sell exclusively online, backup your sales with a reasonable return policy, quick answers to questions, and a willingness to jump in and make things right when something goes wrong.
If brick-and-mortar sales are your thing, great customer service also means taking good care of your customers while they are in your store. Smile and be conversational. Engage with them as human beings rather than just customers. And of course, answer their questions and be prepared to give advice.
4. Always Be Honest
Finally, always be honest with your customers. Do not stretch your marketing to the very limits. Don't overhype your products or outright lie about them. And do not ever make a promise you don't intend to keep. Consumers appreciate honesty and integrity. They reward it with their business.
The secrets to selling lots of wholesale sunglasses are the same secrets that will help you succeed as a retailer. The bottom line is to treat your customers like royalty. Do that and you will build a loyal following of customers who return every time they purchase.
Wholesale Sunglasses Blog
