We hear messages about sunglasses and UV radiation so frequently that it's easy to forget them. It is like anything else. Bombard people with the same message repeatedly and they eventually learn to tune it out. Maybe that's why eyewear retailers don't talk so much about UV radiation these days. Still, a gentle reminder from time to time is good.
Protect Delicate Eyes with Polarized Sunglasses
We don't necessarily recommend plastering your entire store with signs and posters declaring the dangers of UV light. But a subtle reminder is okay. Customers need to be reminded about why they buy designer sunglasses. It boils down to the fact that the eyes are delicate. They are more delicate than most people know.
The cornea and retina are two of the most delicate parts of the eye. Both are critical to proper sight. Unfortunately, both are also very sensitive to UV light. Overexposure can damage tissue to the extent that the cornea or retina is no longer doing its job. Limiting UV exposure can only help.
Major Eye Issues from UV Exposure
So what type of damage does UV light actually do to the eyes? One of the biggest concerns is macular degeneration. This is a condition that affects the macula, a portion of the retina that can begin to fail with age. Gradually, UV light damages macula cells and causes degeneration. The result is blurry or distorted vision.
Excessive UV exposure can encourage macular degeneration. It is probably not the primary cause, but UV light certainly doesn't help. Besides macular degeneration, excessive UV exposure could also be a contributing factor to:
- Cataracts – A cataract is a cloudiness that develops in the eye's lens. Cataracts inhibit vision by making the lens more opaque. They can lead to distorted vision and light sensitivity. Many people who have cataracts also struggle to see at night.
- Skin Cancer – It is believed that excessive UV exposure is a contributor to skin cancer. The issue with the eyes is that the skin immediately surrounding them is especially sensitive to light. Wearing sunglasses protects the skin against UV radiation.
- Temporary Blindness – Finally, exposure to too much UV radiation can cause temporary blindness. This is not an uncommon problem among skiers and anglers whose eyes are subject to both UV radiation and direct sunlight reflecting off snow and water.
Make It a Quarterly Thing
You may choose to post UV warnings throughout your retail space so that customers always have the information in front of them. If not, consider making it a quarterly thing. Four times per year, spend a week or two educating customers about UV radiation and how a good pair of sunglasses can protect against it.
We all need subtle reminders from time to time. Especially since the eyes are so valuable. Help your customers protect their eyes by reminding them of UV radiation dangers.
