The new summer styles are in and, we have to say, sunglasses just keep getting better with each passing year. For summer 2025, the hottest trend seems to be color. Some people are still going to want the classic black wayfarer or silver-rimmed aviator. But we're seeing a lot of reds, blues, greens, and more for the coming summer season.
If you'd like to see for yourself, just navigate to our homepage and then click the 2025 New Styles link. You'll see exactly what we're talking about. In terms of frames, you will find a variety of interesting choices, including:
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Solid red
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Red and black
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Pink and gold
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Black and blue
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Beige
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Brown
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White
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Bright neon green
Among the many different colors are subtle and bright shades of each one. Your customers can go as bold or as laid back and subtle as they like. There is something for everyone. And in terms of lens colors, you have all the usual suspects: amber, blue, smoked gray, brown, and classic black.
Why People Prefer Certain Colors
As a sunglasses wholesaler, we know that we need to stock the right colors to keep our retailers supplied with the products their customers want. Yet it's not unusual for people in our industry to sit around and talk about why certain colors are hot. Maybe you've had such conversations with your employees or peers.
Our team did some research and learned some interesting things. Check it out:
1. Evolutionary Influences
If you put a lot of emphasis on the idea of evolution, you might be happy to know that science says evolution may have something to do with color preferences. For example, blue is one of the most universally favored colors around the world. That could be because evolution has taught us to associate blue with a clear sky and clean water. On the other hand, brown is not a highly favored color. It reminds us of dirt, decay, and waste.
2. Cultural and Social Factors
You may not buy the evolutionary influence. If so, that's okay. Other scientists believe that cultural and social factors play a more important role in color preferences. Take the color red. It's an especially important color in Chinese culture. It is not so important in British culture. In Western cultures, girls are more often pointed toward pinks while boys toward blues.
There is also plenty to be said about loyalty to high schools, universities, and pro sports teams. Choosing colors that match your preferred school or team would not be unusual.
3. Personal Experiences
A person's personal experiences may play a role in the colors they prefer. Someone who makes sustainability and environmentally friendly practices a priority might also identify green as a favorite color. Another person who associates black with a negative memory may find black sunglasses attractive.
4. Psychological Influences
Finally, some scientists believe that psychological influences play a role in color preferences. Apparently, people who are open to new experiences show a preference for green or purple. Conscientious people seem to prefer light blue. Of course, no such links are ironclad, and psychological influences vary from one person to the next.
What It All Means to You
So, what does all this mean to you, as a retailer of designer sunglasses? It means your customers probably have a variety of color preferences. Your best bet is to stock enough colors to make everyone happy. You can always sell black and silver. But right now, people seem to be into everything but the tried-and-true standards.
