Are you taking advantage of those opportunities? Are you engaging with your customers in such a way as to encourage them to make a positive decision about your designer sunglasses? If not, there is no better time than now to start doing so. We have some tips to help you get going.
1. Educate About UV Rays
Sometimes we take for granted that consumers know everything there is to know about UV rays. Yet despite so much information on the topic, a surprising number of people know very little about it. But that is the main reason for wearing sunglasses, right? Yes. So a good way to demonstrate your expertise is to educate your customers about UV rays.
Talk to them about what UV rays actually are. Explain why they are potentially harmful to the eyes and how sunglasses help. The more customers know about the topic, the more likely they are to understand the need for a good pair of sunglasses whenever they go out.
2. Talk About Polarization
Speaking of educating customers, another area you could concentrate on is polarization. How many of your customers buy polarized lenses when they don't really need them? By the same token, how many could use polarized lenses but don't know enough about them to make a wise purchase choice?
Whether it is designer sunglasses for men or women, sunglasses for athletes, or the latest pair of cat eyes for the fashion conscious, polarized lenses are always an option. Yet they are not the best option in every case. You can have some great discussions with customers for the purpose of helping them to understand whether they need polarized lenses.
3. Urge Them to Try on Products
We would never encourage online sellers to abandon their websites and sell exclusively in brick-and-mortar locations. Online sales are a legitimate way to go. But a brick-and-mortar environment has a decided sales advantage: the hands-on experience.
You are in a position to encourage your customers to try on several pairs of sunglasses before making a decision. Doing so gives them an opportunity to see how different styles look. Trying on sunglasses offers the opportunity to consider fit, comfort, and even whether a customer likes a particular lens color.
There is nothing quite like the tangible practice of trying on designer sunglasses. Sometimes it is exactly what a customer needs to encourage a positive decision.
4. Demonstrate You Are an Expert
Consumers might not necessarily think they need expert advice when they first walk into your sales location. But think about it. If you can find a way to demonstrate your expertise, the chances are pretty good that you'll start getting questions. Once customers know that you know what you are talking about, they will not be afraid to start asking.
Buying designer sunglasses seems like a simple exercise. But people really do have questions, questions they are often afraid to ask because they think doing so makes them look ignorant. You can be the hero by demonstrating your expertise.
If you sell designer sunglasses in a brick-and-mortar location, here's hoping you are engaging your customers as much as possible. Meanwhile, we are standing by with a massive selection of wholesale sunglasses ready for your consideration. We have everything you need to maintain a strong inventory your customers will love.
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