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If Your Wholesale Sunglasses Aren't Fashion Frames, They Won't Sell

by admin on Feb 07, 2017
If Your Wholesale Sunglasses Aren't Fashion Frames, They Won't Sell
Most people could use a little extra cash now and then, but some may not have an idea for how to earn it. If you are looking for a simple way to make a side income, why not consider buying products as wholesale and selling them for retail price? While it requires an investment up front to purchase the items, the profit margin has the potential for much greater returns. This is especially true if you choose a product that appeals to everyone and serves a need. A perfect example is fashion sunglasses.
Whether using an online marketplace, setting up a table at a concert, or reserving a booth at a market or fair, selling individual sunglasses from a wholesale bulk purchase can be an easy way to make some money – but only if they are quality fashion frames. Sunglasses that are built cheaply and don't incorporate style trends are going to be a difficult resale. While quality has always been important, more so than ever, what a pair of sunglasses looks like is just as significant as the functional protection it offers. All your shades should block harmful UV rays from the wearer's eyes, but every pair should also be able to act as an expression of fashion.
wearing sunglasses on the beach

Sunglasses are an Accessory


Although modern sunglasses have been around since the early 20th century, they haven't always been designed as a fashion accessory. Early models were focused on comfort and sun and glare protection, but sunglasses nowadays are created to be both useful and trendy. For many, shades are picked out to go with an outfit, and multiple pairs are purchased for different occasions. They are used to help someone express their unique style or highlight a fashionable ensemble. Quality frames can be purchased in different colors, shapes and sizes, making them their own accessory – much like a purse or hat. Anyone and everyone wears fashion sunglasses, which means your customer base is essentially unlimited if you sell popular shades.
friends on road trip wearing sunglasses

Choosing Wholesale Designer Sunglasses


If you buy wholesale fashion sunglasses that are durable, protective and on trend, it will make selling your bulk easy – but you have to be smart about which shades you purchase wholesale. Consider the following before buying your bulk collection:
  1. First, buy from a reliable and reputable wholesale fashion sunglasses distributor. Do your research so you don't end up with easily breakable, cheap frames that no one will want to spend money on.
  2. Second, make sure you have a good variety. Not everyone has the same taste and people align with different trends. Try to get several colors, shapes and rim styles to satisfy a greater number of customers.
  3. Third, explore current trends before purchasing fashion sunglasses wholesale. Styles come and go with each season and you don't want to get stuck with a bulk order of last year's fashions. As a safety, make sure your selection has at least a few of the timeless styles that never seem to go out of fashion – Wayfarers, aviators, wrap styles, neutral colors and cat eyes.

Once you have a nice assortment of fashion sunglasses, figure out which method of selling works best for you. Price each item so that you make a profit, but don't go over standard retail price. If your collection offers quality and on-trend style, it will likely be a fairly easy sell.
Buying fashion sunglasses at wholesale prices and selling them individually is a great way to earn some extra cash, but only if they are fashionable. Understand that sunglasses are a common accessory, and it's important choose a quality distributor. Browse Olympic Eyewear's extensive collection of stylish wholesale sunglasses and pick which ones you want to sell. In a short amount of time, you could easily be putting more money into your pockets.
Tags: wholesale sunglasses
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