If you are a sunglasses retailer you will soon start to notice a rise in the number of sunglasses sales as spring approaches full bloom and the weather gets increasingly warmer. More people will be getting sunglasses in the coming weeks and months because of the warmer weather; they will be spending more time outdoors and for longer periods, where it is sunnier. However probably not many of these customers will be thinking about the level of UV radiation they are exposed to during our spring season.
In North America, UV radiation, is in fact highest in late spring to early summer. While people tend to think of needing sunglasses for extra special conditions such as a day at the beach during the hottest days of summer, or boating on the water in glare conditions, UV radiation is possible wherever and whenever there is sunlight, whether it is bright or cloudy, which means that sunglasses are advisable year-round.
In any event, as the season warms up, make sure you have your stock of sunglasses to showcase the year's latest sunglasses trends. Keep your ware in a location in your store where customers see them quickly and easily. On your countertop near the cash register is a good place; a standing rack on the floor in view of the entrance is also good.
Olympic Eyewear carries many discount designer brands like DG Sunglasses, X-Loop Sunglasses, and Locs Sunglasses with popular styles like aviators, cat-eye shapes, and wayfarer sunglasses.Keep a variety of styles to suit your customer's varied tastes and be ready for spring!
Related Articles
Transitioning Your Inventory from Spring Chic to Summer Heat
Summary: The transition from spring to summer represents one of the busiest times in retail...
Why Kids Need Sunglasses This Summer – And Every Season After
Summary: Although kids’ sunglasses are often viewed as little more than a fashion accessory, they...
How to Handle Price Objections in a Premium Eyewear Market
Summary: Price objections are a common issue in retail. Retail eyewear is especially susceptible to...
OE Sunglasses' Ultimate Guide to the OG and Lowrider Style
Summary: When it comes to unique styles that truly stand out in a crowd, few...