That brings us to the products we sell online: wholesale sunglasses. Olympic Eyewear does extremely well as a distributor of wholesale sunglasses because retailers want our products. And they want them because consumers want them. What does that tell you? That selling designer sunglasses at retail can be a money-making enterprise if you do it right.
We want to take things one step further by discussing selling sunglasses online. What makes sunglasses such a great product for ecommerce? Sunglasses tick four key boxes successful online sellers look at.
1. Wholesale Sunglasses are Easy to Source
In retail, margin is everything. Margin is the percentage of total sales that constitutes profit. The greater the margin, the more valuable a retail business is. That brings us to the idea of sourcing wholesale sunglasses inexpensively. Given a static markup of whatever you choose, the less you pay for wholesale products the higher your margin is.
Wholesale sunglasses are comparatively inexpensive. Just take a look at our inventory. Nearly every category of eyewear we sell (including sunglasses and blue light glasses) offers products that can be had for under $10 per piece. Many of our products even come in at under $5. That leaves you with plenty of room to maximize your margin.
2. They Can Be Shipped Cheaply
Shippers including UPS and the U.S. Postal Service base their shipping rates on two things: size and weight. Sunglasses score well on both points. They are small and lightweight, meaning they can be shipped pretty cheaply. Online retailers can offer free shipping – which can actually boost sales – without cutting into their margins too much.
3. There Is Always a Demand
One of the secrets to ecommerce success is finding a product that will be in demand over the long term. The idea is to make your money with steady sales rather than trying to constantly chase niche products and trends. While there are trends in sunglasses, the product itself always enjoys a steady demand.
Consumers will always have a need for sunglasses as long as the sun continues to shine. The sun isn't going anywhere, so neither are sunglasses. In addition, the go-to styles – like wayfarers and aviators – will always be popular even as different eyewear trends come and go.
4. Quality Is Easy to Come By
Finally, there isn't a ton of variation in sunglasses when it comes to quality. Here at Olympic Eyewear, we take a lot of pride in the quality of our wholesale sunglasses. They compete very well against higher priced brands. We know that this is important to ecommerce retailers like you.
You need quality products to make your customers happy. Fortunately, good quality is fairly easy to come by in the wholesale sunglasses market. It can actually be harder to find low quality products in large volumes.
Deciding what to sell is one of the first steps in establishing a successful ecommerce operation. If you are looking to launch your first online store or just searching for the next great idea, consider designer sunglasses. Sunglasses are an excellent choice because they are inexpensive, cheap to ship, always in demand, and offer the quality customers expect in consumer goods.
Wholesale Sunglasses Blog
