Spring and summer represent endless opportunities to boost your bottom line by increasing sales. When the sun comes out and temperatures rise, people get outdoors more often. You sell more retail sunglasses. Likewise, we sell more wholesale sunglasses to retailers like you.
So, how do you make the most of spring and summer? By putting some industry best practices into play. Below are a few things we suggest you consider doing to make the most of spring and summer 2025. As you read, we hope you will remember Olympic Eyewear is your primary source of wholesale designer sunglasses for men, women, and children.
1. Theme Your Displays Around Summer
One of the easiest things you can do is also one of the most effective: updating your eyewear displays with summer themes. Start with colors. Summer colors include bright greens, blues, pinks, and yellows. Throw in a splash of red and orange and you have a winning combination.
Incorporate other summer items into your displays, too. For example, you could create a mini beach scene with a towel or two, a pair of flip-flops, a picnic basket, and some sun hats. Get people thinking about what they do outdoors. They are more likely to invest in a new pair of wayfarers or aviators as a result.
2. Create Summer-Themed Content
Online, create and publish summer-themed content designed to resonate with your most loyal customers. Is your big focus on weekend warrior athletes? Then create content around cycling, tennis, golf, etc. If your focus is more on families, create content that gets them thinking about a day at the beach or their upcoming vacation plans.
Content is a big plus in that it both drives traffic and stirs imagination. The more summer-like your content, the more it will grab your customers' attention. That is what you want. You want them thinking about your business for that next pair of sunglasses.
3. Leverage Your Social Media Accounts
Use your social media accounts to promote positive things relating to spring and summer. Remember that not every post needs to be sales oriented. You don't even have to use every post to point followers to your online content. Just share some good things about spring and summer. That way, you will capture the attention of your followers, who will then be more likely to take notice of your sales-oriented posts.
4. Take It to the Streets
Assuming you do not sell exclusively online, you could help the bottom line by taking your business to the streets. What do we mean by that? We mean getting involved in local summer events. Look into the possibility of opening a pop-up shop. Invest in a festival tent and a couple of portable displays so that you can take your sunglasses to local festivals, concerts, etc.
Remember that summer events are often outdoor events. In addition, they are an open invitation to reach people who either forgot their sunglasses, left them in the car, or lost them along the way. Outdoor festivals are a fantastic opportunity to sell.
5. Don't Forget the Summer Sale
Finally, don't forget the summer sale. Run a BOGO or offer a significant discount when your customers purchase sunglasses along with another summer item. Whatever it takes, be creative and make the most of this busy time of year.
Here at Olympic Eyewear, we'll continue doing everything we can to make sure you always have access to wholesale sunglasses at great prices. We offer all the latest styles and designs, allowing you to keep up with the trends regardless of the season.
