Olympic Eyewear operates as a wholesale sunglasses distributor supplying retailers like you with the latest designer shades. We work with retailers across the country to stock their shelves with affordable, high-quality sunglasses.
That's the overview of what we do. But what about the details? What does it mean to be a wholesale sunglasses distributor at a time when online shopping makes our industry so competitive? There is actually a lot more to this business than meets the eye.
First and foremost, the product we sell to retailers is one that consumers have been demanding for generations. You know the deal. People want to protect their eyes against the bright glare of the sun and the dreaded UV rays that can cause significant damage. But they also want to be stylish. We need to accommodate both needs – while also paying close attention to quality.
Trends Change Quickly in Our Industry
One of the biggest challenges we face as a sunglasses wholesaler is the lightning-fast pace of change in our industry. Simply put, trends change multiple times per year. Trends follow the four astronomical seasons, at bare minimum. Among the super fashion-conscious, there are additional seasons within those four. Trends are constantly changing to accommodate them.
As a wholesaler, we need to stay ahead of the curve in order to keep our retailers stocked with the products that will line up with current trends. So as a retailer, you are thinking about late spring and summer sales. We are already thinking about fall. We need to make sure we have all the fall trends covered so that when you are ready to order, we have the designs you need.
Wholesalers Have to Manage Inventory
Like retailers, we wholesalers need to manage inventory. But our inventory management occurs on a much larger scale. Let us take the spring and summer seasons. We need to make sure that you have access to spring and summer fashions with ample lead time to get your stock before the season actually arrives. But we need to continue selling spring and summer products well into the season. Why? Because successful sales on your end will inevitably lead to reorders.
While we are maintaining an adequate supply of designer sunglasses for spring and summer, we are also building our inventory of fall and winter products. So for us, managing wholesale sunglasses inventories involves a lot of forecasting, planning, and crunching historical sales data. There might even be some guessing involved.
Then There's the Pricing Thing
As a wholesaler, one of our biggest responsibilities to retailers is offering them a price structure that provides plenty of room to compete at retail and still make a decent profit. This could very well be the biggest challenge in wholesale sunglasses.
Retail competition is fierce. And yet, retailers deserve to hit their margins. We need to balance our margins against helping our retail clients succeed. It is not an easy line to walk, especially during the busy spring and summer season. We need to be ready to look at our pricing when it's necessary to help retailers maintain sales momentum.
Proud to Be a Sunglasses Wholesaler
We are extremely proud to play a role in helping eyewear retailers succeed. We are proud to be a sunglasses wholesaler and, in fact, wouldn't want to do anything else. This is our business, and we love it.
Here at Olympic Eyewear, our goal is to be your only source of wholesale sunglasses. We strive to offer superior customer service, the latest designs and trends, and competitive pricing. How are we doing?
