One of our responsibilities as a wholesale sunglasses distributor is making sure we have all the latest styles our customers need. So we pay attention to every detail, including color and shape. Believe it or not, color and shape have a considerable influence on sunglasses fashion. Let's look at both in a little more detail.
Color's Impact on Fashion
Seeing that so many pairs of sunglasses are black – at least in terms of the frames – you might find it hard to believe that color influences fashion. It does. It is a defining feature of all sorts of eyewear. The thing to remember is that color has both physical and psychological impacts.
1. Lens Color
Physical impact comes first when it comes to lens color. Different colors affect everything from vision to comfort to a wearer's mood. Here are just a few examples:
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Gray – Gray is a neutral color that minimizes glare.
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Amber – Amber and brown tints enhance outdoor vision by providing a warm look and feel.
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Blue – Blue is good for sporting events because it provides a good contrast.
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Yellow – Yellow lenses do a great job of improving contrast under low light conditions.
These colors can affect a person's perception and mood as well. Yellow is a vibrant and energetic color, while amber is more passive and laid back.
2. Frame Color
Frame colors are all about defining a person's look. Black, brown, and other neutral shades tend to portray a look of elegance and reliability. They are the best choice for professional and formal settings. Brighter colors, like red and turquoise, reflect an image of creativity and boldness. They are the domain of fashion trendsetters.
Frames with lighter colors appear larger and more prominent on the face. Darker frames are just the opposite. They tend to be more subtle. Also note that a wearer's face shape can interact with lens color.
Shape's Impact on Fashion
The shape of a person's sunglasses impacts their personal style in many ways. Beginning with face shape compatibility, different shapes enhance or soften facial features as designers intend. For example, oval shapes complement square and heart-shaped faces.
Designers also rely on shape to promote cyclical fashion trends. Consider cat-eyes and aviators. Both are timeless shapes that never truly go out of style. Designers work with the two shapes on a cyclical basis, pushing them for a while and then holding back. By working with particular shapes at particular times, designers can move fashion trends. But there is more:
1. Culture and Lifestyle
When we source bulk sunglasses, we need to pay attention to cultural and lifestyle influences. Not only that, but we also need to consider other cultures and their influence on the American fashion scene.
Right now, European fashion prioritizes minimalist shapes and classic looks. Eastern cultures are more likely to favor ergonomic design, light weight, and function without sacrificing comfort. And here in the States, the current trend is individuality. We prefer bigger and more outlandish styles.
2. Style and Personality
Consumers view style as an extension of their personalities. Shape plays a significant role because it is so defining. When combined with color, shape max a statement that will either be quickly forgotten or remembered for a long time. Guess which one your customers prefer?
It All Matters
We owe it to our customers to keep up with the latest colors and shapes. You trust us as your wholesale provider to keep you on the cutting edge. Do the same for your customers. When it comes to color and shape, it all matters to someone.
