We go out of our way to ensure you have the largest possible selection of designer sunglasses for men, women, and children. Our complete selection of bulk sunglasses can actually be overwhelming thanks to their extensiveness. So here is the big question: how do you know which ones to buy?
Choosing the right sunglasses for every time and season is one of the keys to retail success. You want the right styles on your displays at the right times. Get it right, and sunglasses virtually sell themselves. Get it wrong, and you may not achieve your sales goals.
Know Your Customers
At the risk of sounding like a broken record, the heart of successful retail is knowing your customers. The financial sector needs to know its customers for security purposes. You need to know yours so that you can give them the products they want. We recommend:
-
Analyzing customer demographics.
-
Determining your customers' preferences and lifestyle choices.
-
Understanding your customers' budgets.
Knowledge is incredibly valuable in the retail sector. Get to know your customers in as much detail as possible. The more you know about them, the more you will understand the products that will appeal to them.
Choose Styles Accordingly
Getting to know your customers helps you understand what types of styles and colors they might want. Make your choices accordingly. When introducing a new style or color, it is a good idea to buy in smaller quantities. Once you are sure that the new product is a hit, you can increase bulk purchases to accommodate demand.
Also pay attention to what your customers are saying. You might even ask their opinions through surveys and polls. If you ask, they will tell you what they think of the styles and colors they see on your displays.
Match Pricing With Budgets
Earlier we mentioned understanding your customers' budgets. This is a big one, especially given the fact that our bulk pricing allows you to sell bulk designer sunglasses more cheaply and still make an incredibly good profit.
We will bet that most of your customers have an upper limit on how much they will spend. But an analysis of customer budgets may dictate a lower limit for some and a higher limit for others. Stock your inventory with sunglasses across multiple price points. The goal is to match pricing to different budgets.
Some of your customers will spend more. Others will not have more to spend. You don't want to chase either group away with pricing that doesn't meet their needs.
Pay Attention to Trends
Next, you absolutely must pay attention to trends. We do our best to stock bulk designer sunglasses well in advance of emerging trends. If we get it right, our customers have access to the most trendy sunglasses at the same time consumers are ready to buy them.
Paying attention to trends means researching the fashion industry. Learn what experts believe will be the trends for the upcoming season. Then make purchase choices accordingly.
Account for the Seasons
Finally, account for the seasons. For example, bright colors do not tend to sell as well during the winter months. But with the holidays and such, consumers do expect better prices. Seasons will partially dictate specialty products that you don't carry year-round.
It can sometimes feel like stocking your shelves is a crapshoot. But it doesn't have to be a game of chance. By getting to know your customers and paying attention to a small number of external factors, you can find the right sunglasses for every time and season.
