We have all observed people outside in bright sunlight, squinting as they make their way to wherever they are going. Squinting is a natural reaction to bright sunlight. It is a reaction of self-preservation. But it's not a suitable solution to the problem. Sunglasses are. That's why we sell them wholesale and you sell them retail.
Squinting and the Pinhole Effect
We are a wholesale supplier of bulk sunglasses for men, women, and children. That means we aren't a healthcare provider or health experts in the eyes. But we do know that squinting in both bright light and when things seem blurry is a natural reaction programmed into the human body. Squinting has a purpose.
Squinting temporarily reduces the amount of light entering the eyes. This focuses more light directly on the retina. It creates what doctors refer to as the 'pinhole effect', an effect that reduces glare and temporarily brings objects into sharper focus.
In essence, your brain knows to squint in order to reduce the amount of light entering your eyes. Squinting protects your eyes to some degree. It also helps you see more clearly. But over extended periods of time, it isn't enough to adequately protect the eyes against direct sunlight and UV rays.
Squinting Has Its Own Issues
In addition to being inadequate protection over the long term, squinting has its own issues to contend with. Here are four things to consider:
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Not a Solution – First and foremost, squinting isn't a solution because it doesn't get to the root of the problem. If your customers are squinting because the sunlight is too bright, it will still be just as bright when the squinting stops. So sunglasses are a better choice.
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Skin Concerns – Squinting does not protect the skin against harmful UV rays. In addition, regular squinting can contribute to developing wrinkles around the eyes and in the forehead.
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Eye Strain – Regular squinting puts excess stress on the muscles around the eyes. After an hour or two outdoors, the eyes can feel tired and strained. Some people even get headaches.
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Reduced Comfort – The combination of tired eyes, stressed muscles, and headaches just makes being outdoors in the sunshine less comfortable. For some people, it is enough to keep them indoors.
Nature has built squinting into our defense systems to temporarily protect the eyes against bright light. But why spend all day squinting when an affordable pair of sunglasses is so easily available?
Help Eliminate the Squint
As an eyewear retailer, you know that squinting isn't in the best interests of your customers. So why not make every effort to eliminate the squint once and for all? In fact, 'Stop the Squint' would be an excellent theme for your next marketing campaign. You're welcome.
At any rate, make the effort to educate your customers about squinting and why it's not the best solution for dealing with bright sunshine. Talk about how much more comfortable they will be by protecting their eyes with a good pair of fashionable sunglasses from your store. And don't forget to talk about UV protection. That is the biggest benefit of all.
Even though squinting is normal and natural, it is merely a temporary solution to a much bigger problem. When that problem is bright sunlight, the best solution is a pair of sunglasses with built-in UV protection.
You will find an excellent selection of the latest styles and colors here on our website. As a bulk seller of wholesale sunglasses, our priority is to make sure you always have access to the sunglasses you need to stock your shelves.
