The Olympic Eyewear brand is associated with high quality, fashion sunglasses at affordable prices. We have worked long and hard to establish our brand among retailers and other organizations looking to purchase designer sunglasses in bulk. We are highly protective of our brand because it represents our entire organization. What about you and your brand?
So many organizations in both the wholesale and retail markets struggle to find their footing because they do not give time and attention to branding. Branding is the practice of cultivating an organization's distinct identity in the minds of its target audience.
Our target audience is primarily made up of retailers like you. Some of our customers sell only sunglasses and associated eyewear products. Others carry our sunglasses alongside a range of other products. Either way, we want retailers to think of Olympic Eyewear as their number one brand for wholesale sunglasses in bulk.
Creating Your Own Brand
We will just assume that most of our customers have already developed their own brands. But if you are among those that have not yet done so, creating your own brand could be the most important thing you ever do for your business. How do you do it? You start by asking a fundamental question:
What is it about our organization that makes us distinct from everyone else?
It is a simple question to ask, but not so easy to answer. But we can use ourselves as an example again. The Olympic Eyewear team is fully cognizant of the fact that we are not Luxottica. That's okay. We don't need to be. The retailers who purchase our bulk sunglasses generally aren't selling to consumers looking to pay $500 for a pair of shades. Their customers are more budget minded.
With that in mind, we have put together a list of more than a dozen brands of designer sunglasses that match Luxottica brands in both quality and style. But we offer ours at discounted prices. That is exactly what you want as a retailer.
Cultivating Your Brand
Once you figure out what makes your organization unique, it is time to cultivate your brand. Create a logo. Our logo incorporates a pair of sunglasses with the first letters of each of the two words in our name. You can see it here on our website.
We are targeting a contemporary audience, so our website is designed to appeal to that audience. It is modern, stylized, easy on the eyes, and easy to navigate. These things appeal to our customers and make them feel as though our brand is accessible.
We also market our brand through a variety of means. Blog and guest posting are both great examples. Much of our content focuses on the idea of helping retailers by both supplying them with affordable sunglasses and passing along things we have learned about successful business over the years.
All of this works together to keep our brand at the forefront in the minds of our customers. When retailers need bulk designer sunglasses at wholesale prices, they come to Olympic Eyewear.
It All Takes Time
It is appropriate to close this post by reminding readers the branding takes time. Creating a brand requires some thought and introspection. It requires a deep dive into how an organization does business. When it comes time to cultivate that brand, it can take many months to many years to get where you want to go.
Your brand encapsulates what you want customers to know about your business. For us, it is all about affordable sunglasses at wholesale prices.
