Everything we do here at Olympic Eyewear is designed to get more sunglasses into the hands of American consumers. We suspect you have similar goals as a retailer. But maybe you don't specialize exclusively in designer sunglasses. Perhaps you sell other products. If that's the case, we have a question: are you ready to claim your share of the sunglasses market?wint
We are going to share statistics in just a moment proving just how robust the market is. So even if you sell other products, there is no need to sell yourself short in terms of eyewear sales. Selling designer sunglasses at discount prices could contribute significantly to your bottom line. That is always good, isn't it?
A Lot of Money in Sunglasses
We know first-hand just how much money there is in sunglasses. As a company specializing in bulk sunglasses at wholesale prices, we sell an awful lot of units every single year. We sell to retailers just like you, retailers looking to get their fair share of what is a truly impressive market.
Check out these recent market stats:
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Projected U.S. revenue for 2025: $5.36 billion.
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Total projected number of units sold in 2025: 121.2 million.
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Projected growth through 2029: 2.70% CAGR.
There is one more statistic we find intriguing: and estimated 0.3 pieces will be sold to each U.S. consumer this year. Put another way, 1 in every 3 consumers is likely to buy at least one pair of sunglasses in 2025. Think of that in terms of the number of people who shop in your store.
If your store sees a hundred visitors today, thirty of them are likely to buy a pair of sunglasses this year. Why shouldn't they buy them from you? They should, but you need to give them reasons to do so.
Set Yourself Apart
The most important thing you can do to boost sales this year is to set yourself apart. You can do that through sales promotions, customer service, educating consumers, clever advertising, and anything else you can think of. One of our more consistent recommendations to retailers who purchase from Olympic is to take advantage of your pricing.
We sell bulk sunglasses at wholesale prices low enough to give you plenty of room for profit. You can compete with more expensive brands by offering equal quality at considerably low prices. Take advantage of it. Never be afraid to offer the best prices around to attract customers who want quality but are not willing to take a second job to afford it.
Develop Your Customer Base
Something else to work on is developing your customer base. With growth estimated at 2.70% CAGR over the next few years, you are going to have plenty of opportunities to increase the number of people who purchase sunglasses from you. But to do that, you need to find a way to bring customers in and keep them coming back.
What types of practices have helped you build your business thus far? Keep doing the things that have worked. Those things that haven't worked can either be modified or scrapped. And of course, never stop looking for new ideas that might help.
We are in an industry that promises excellent growth for the foreseeable future. Simply put, the sunglasses market is a strong one waiting to be tapped. We will do our part by supplying wholesale sunglasses for men, women, and children. It is up to you to go out and grab your share of the market. We have every reason to believe you can do it.
