As a retailer selling designer sunglasses for men, women and children, consumers are your lifeblood. They keep you in business with their purchases. Without them, you would have no business. Neither would we. That said, one of the most fascinating aspects of this business is observing the many ways consumers find themselves in need of a new pair of shades.
The Market Just Keeps Growing
Given the fairly durable nature of modern sunglasses, it would seem that we should eventually arrive at a point at which the market no longer rises substantially. In other words, sales would level off. But the market just continues to grow.
Sales data reveals that the U.S. is the largest market for retail sunglasses. That market is expected to eclipse $5.36 billion in 2025. Retailers are expected to move an estimated 121 million pieces. That is a lot of designer sunglasses.
Our role as a wholesale sunglasses distributor will give us plenty of opportunities to be part of that market. Likewise for your role as a retailer. Both of us can work together to provide consumers with the sunglasses they want and need. And that leads us to the point of this post: the many ways consumers keep you (and us, too) in business.
Accidental Loss
Accidental loss tops the list, at least for our purposes. What we mean by this is misplacing one's sunglasses inadvertently. It happens all the time. Consumers leave their sunglasses behind at parks, on beaches, at public pools, and even in bars and restaurants. They get so involved in having a good time that they simply forget they have put their sunglasses down.
People who travel a lot have the habit of misplacing their sunglasses in airports and train stations. They leave them behind in hotel rooms. And even those who might carry sunglasses in their luggage could find themselves out of luck if the luggage is lost.
Accidental Damage
Accidental damage accounts for some of the other ways consumers keep us in business. Imagine a construction worker up on a roof. His sunglasses fall off his head and make the quick journey to the pavement below. He's off to the store to buy a new pair of shades after work.
Athletes damage their sunglasses playing sports. DIY homeowners break their sunglasses working around the house. People sit on sunglasses, drop them on the floor, damage them while playing with the kids, and so on.
Normal Wear and Tear
Even when consumers aren't dropping their sunglasses in the water or accidentally sitting on them, no pair of sunnies will last forever. Every pair is subject to normal wear and tear. They are subject to things like scratches, cracks, and frame damage.
Some of this normal wear and tear is due to careless behavior. For example, throwing a pair of unprotected sunglasses in a car's center console is almost inviting scratched lenses. Likewise for cleaning lenses with a cheap restaurant napkin.
Give Them What They Want
Regardless of a single customer's reason for purchasing new sunglasses, your main task is to give consumers what they want. They have a multitude of ways of helping you stay in business. You can show them your appreciation by offering high quality sunglasses at reasonable prices.
As for us, consumers keeping you in business means you are keeping us in business. So we remain committed to being your preferred supplier of wholesale sunglasses at bulk prices. We have a full selection of products that can keep your store completely stocked with everything your customers could want.
