As a wholesale distributor of designer sunglasses for men, women, and children, we pay a lot of attention to trends. We have to in order to ensure that retailers have access to styles people want to buy. Trends come and go. So do most unusual designs of sunglasses. Yet there are several styles that seem capable of withstanding the test of time. One such style is the rimless design.
Rimless sunglasses are best understood as sunglasses for which a frame completely encircling the lenses is noticeably absent. Most designs call for a slight amount of material across the top, just enough material to hold the lenses in place.
The question for this post is why some of your customers might appreciate rimless sunglasses over the other options. Let us explore some of the possibilities.
Rimless Sunglasses Weigh Less
Rimless sunglasses have less overall material contributing to their mass. Generally, this means they weigh less than their fully rimmed counterparts. It can make an enormous difference for people who find traditional sunglasses uncomfortable to wear.
The amazing thing about rimless sunglasses is that they don't necessarily feel exceptionally light when you are holding them in your hand. But putting them on your face makes all the difference in the world. And after several hours wearing your sunglasses, you really begin to feel the benefits of less weight. Rimless sunglasses are easier on the nose for greater comfort over longer periods of time.
They Offer a Wider Field of Vision
If you are old enough to remember when metal rims were the hottest craze among prescription lens wearers, you might remember the consumers appreciated the fact that metal frames offer a larger field of vision. Metal frames are smaller. Thus, there is less material in the frame to obstruct your view.
Rimless sunglasses offer the same benefit. The lack of bulky frames means more lens material and less rim to block your vision. The frames don't become a visual obstruction because they aren't there. You can see more. Therefore, your visual awareness improves.
This is yet another benefit that isn't readily apparent when you're holding a pair of rimless sunglasses in your hand. Putting them on makes their appeal instantly evident.
The Rimless Look Is Minimalist
From tiny homes to the smallest compact cars, today's consumers appreciate minimalism more than ever before. Rimless sunglasses appeal to that minimalist mindset. Rather than big, bulky frames sticking out like a sore thumb, rimless sunglasses can fade away to the point of almost being unnoticeable.
For someone who prefers letting natural facial features shine through, rimless sunglasses are perfect. It doesn't hurt that the rimless design speaks of sophistication and class. Rimless sunglasses are appealing for both casual and formal occasions.
At the same time, consumers no longer need to worry about their rimless sunglasses being too delicate. Thanks to modern materials and better designs, rimless sunglasses are more durable than ever before. There are fewer reasons to not buy rimless sunglasses in the 2020s.
They Are Versatile Enough to Wear With Anything
The fashion conscious appreciate rimless sunglasses because they are versatile enough to wear with anything. A rimless design goes just as well with both swim suits and work casual outfits. They are right at home at an outdoor wedding and the backyard barbecue.
If your customers seem to want rimless sunglasses more often, they are not alone. The rimless trend has definitely stayed the course over the last couple of years. So much so that they have remained part of our wholesale sunglasses inventory. Are they big sellers on your end?
