Go to any product page on our website and you will notice that our sunglasses are priced by the dozen. That's by design. Olympic Eyewear does business as a wholesaler of designer sunglasses for men, women, and children. Our wholesale business model allows us to sell bulk sunglasses at lower-than-retail prices. That benefits you.
Olympic Eyewear has a long history of selling wholesale designer sunglasses at bulk prices. We have helped countless retailers across the country establish and maintain profitable businesses by supplying them with affordable products they can sell at retail. If you are new to retail sales, you might be struggling to understand the concept of bulk pricing.
Purchasing More for Less
Bulk pricing is built on the principle of buyers purchasing more for less. When you purchase bulk sunglasses from us, we can offer you a better price because we spend less on packaging, shipping, and transportation. We can also accept a slightly lower profit margin in exchange for selling at volume. In fact, volume sales are the foundation of the wholesale market.
We could obviously make more by charging a higher per-unit price. But we would not sell as many units. In the end, we could ultimately make less money due to a lower volume. So it is worth it to offer competitive bulk pricing in order to move more sunglasses out the door.
This is all well and good, but what about you? As a buyer, how do you benefit from buying sunglasses by the dozen?
Plenty of Room for Profit
Retailers rely heavily on wholesale providers regardless of the products being purchased. Where sunglasses are concerned, you rely on companies like Olympic Eyewear to offer competitive pricing that leaves plenty of room for your profit. Therein lies the biggest benefit of buying sunglasses by the dozen.
Take any product in our inventory. Let us just make something up: a pair of sunglasses that cost $36 per dozen. At that rate, you are paying $3 per pair. If your order is small enough, you might have to pay for shipping as well. But even if shipping were to double the price, which isn't likely, you're still only looking at $6 per pair. What could you sell them for?
Purchasing by the dozen maximizes the benefits of wholesale pricing. You pay the lowest possible price for designer sunglasses, leaving plenty of room for you to mark up to generate whatever type of margin you are looking for.
It Works for Businesses of All Sizes
One of the advantages of purchasing sunglasses by the dozen is that the strategy works for businesses of all sizes. For example, some of our customers operate businesses exclusive to eyewear. Sunglasses and accessories are all they sell. Wholesale sunglasses by the dozen are perfectly suited to what they do.
We also have customers who sell sunglasses alongside a much broader inventory. Gas stations and convenience stores are the perfect example. They are not going to buy at the same volume as an eyewear-exclusive retailer. But purchasing by the dozen gives them access to the same low wholesale prices and the subsequent opportunity for a healthy profit.
Sunglasses In a Variety of Styles
Now that you understand the principle of buying sunglasses by the dozen, we invite you to check out the complete Olympic Eyewear inventory. Our wholesale designer sunglasses come in a variety of styles, frame shapes, and colors. We have something for every customer who looks to you for high quality products at fair prices. Also be sure to check back often as our inventory evolves along with customer demand.
