Perhaps you've been looking for a decent side hustle to put extra money in your pocket. Or maybe you have had enough of working for someone else and are ready to start your own business. Designer sunglasses could be your ticket.
A Product People Want and Need
One of the first rules of business is to decide on a product or service that people both want and need. Sunglasses fit the bill. People buy new sunglasses all the time. Some purchase new ones because they want to keep up with the latest styles and trends. Others have a bad habit of losing or breaking their sunglasses regularly.
Either way, you can supply the designer sunglasses consumers want. You can sell in a physical store, through a kiosk at a shopping center or beach location, at flea markets, at local festivals, and even online.
Finding a Good Wholesaler
As a retailer, you will have to work with at least one wholesaler to source your products. You might even choose to work with multiple wholesalers. One way or the other, every wholesale sunglasses distributor you work with becomes a partner of sorts. It is important to look around and vet wholesalers before choosing one or two.
What should you be looking for? Bottom line price, variety, shipping options, customer service, and industry reputation. Do some research on Olympic Eyewear. We're positive you will find that we tick all your boxes.
Choose Your Market
Before you actually begin to sell, it is important to choose your market. This is one of the most often ignored aspects of starting a new business. Here is the problem: if you don't know who your target market is, how are you going to reach them with your marketing messages?
Here at Olympic Eyewear, our key market rests in retailers who focus on selling discounted sunglasses. All the brands we sell are equal to the more expensive brands in quality. But because consumers are not paying for a fancy name, retailers can sell our sunglasses for less and still make a very good profit.
If you want to target the budget friendly customer, designer sunglasses from a wholesaler like Olympic Eyewear is the way to go. If you want to focus on the high-end market, there are other wholesalers serving that market. Just remember that there are fewer customers for high-end sunglasses as compared to those looking for budget friendly shades.
Marketing Is Essential
Whether you choose to sell sunglasses as a side hustle or a main source of income, you cannot ignore marketing. Let's face it, there are untold numbers of retailers in this business. There are tons of retailers your potential customers already know about. They won't know about your business unless you make them aware of it. And you do that by marketing.
We would never think of trying to be a marketing expert for you. Our expertise is in wholesale men's and women's sunglasses. So if you don't know how to market it, we recommend doing some online research and maybe hooking up with a local marketing firm.
Sunglasses are a product people will always need. They are a great product to sell for a side hustle or as a main business. We are here to help with an ample supply of wholesale sunglasses at discounted prices.
Wholesale Sunglasses Blog
