Don't look now, but wide-temple sunglasses are as popular today as they were when they first emerged years ago. They are almost on a par with two classics that have consistently remained the most stable: aviators and wayfarers. The big question is, why?
What is it about wide-temple sunglasses that make them so attractive to your customers? Why is it that consumers on the hunt for designer sunglasses at affordable prices often zero-in on wide temples? Let us do a deep dive and find out.
They Offer Functional Advantages
We can divide the many reasons people choose wide-temple sunglasses into two categories: function and style. We will begin with the fact that they offer functional advantages that are hard to ignore.
At the top of the list is superior sun glare protection. Set aside UV protection for one minute – we will get to that shortly anyway – and think about how annoying direct sunlight is. With so many pairs of sunglasses, there is little to no protection against direct sunlight in the temple area. As a result, sun glare hits a consumer's eyes from the side.
Wide-temple sunglasses block more of that direct light. That is appealing to a lot of people, but particularly those into outdoor sports. Think skiers, cyclists, and anglers.
2 More Advantages
Reducing sun glare from the sides is a big plus. Here are two more functional advantages wide-temple sunglasses offer:
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Better UV Protection – It seems obvious that a solid surface capable of blocking direct sunlight is also capable of blocking UV light. That is exactly the case with wide-temple sunglasses. More surface area translates into better UV protection from both the eyes and skin.
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Greater Stability – Wider temples provide more structural support because there is more surface area to handle the load. The result is a better fit and greater stability. Wide-temple sunglasses fit more firmly on the face and don't slip as easily.
The combination of all three functional advantages makes for a pair of sunglasses that is actually more comfortable to wear. And as a wholesale distributor of designer sunglasses for men, women, and children, we know that you want your customers to be more comfortable.
A Certain Aesthetic Appeal
Function and protection are crucial factors to consumers on the hunt for new sunglasses. But let's not kid ourselves: consumers still care about aesthetics. They want their sunglasses to be stylish and visually appealing. Here's what wider temples offer in the aesthetic realm:
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Facial Balance – The broader arms you get with wider temples can benefit consumers with wider or rounder faces. Width creates the illusion of a narrower face. Wider temples also help balance out prominent facial features.
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Versatility – Wide-temple sunglasses offer a bolder presentation that adds versatility to a person's individual style. They complement a variety of fashion statements, from formal sporty to loud and in your face. That means they have wide appeal to a large audience.
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Timelessness – Although wide-temple sunglasses would not have been considered timeless a decade ago, they are quickly reaching that status. Now on par with aviators and wayfarers as a classic, dependable design, wide temples are solidifying themselves as an eyewear institution.
It turns out that wide-temple sunglasses are not a passing fad. Many of us thought they were initially. Yet time and consumer preferences have proved us wrong. That's okay. The fact that people still want wide temples gives us an opportunity to keep selling them.
If you're looking for a new wholesale distributor, check out our complete inventory of designer sunglasses. We offer an excellent selection of wide-temple models your customers are sure to love.
