Like us, you need to understand the market. Olympic Eyewear is a wholesaler of designer sunglasses for men, women, and children. We sell designer sunglasses in bulk to retailers like you. Likewise, you have a market you concentrate on. Here is some advice to that end: make sports sunglasses a priority.
You might operate a boutique or kiosk specializing in sunglasses and accessories. Perhaps you sell sunglasses from a couple of counter displays at a convenience. Regardless, market data shows sport sunglasses are becoming more popular by the quarter. The sport market is one just waiting to be taken hold of. Go ahead and do it.
A Market Worth Billions
The thing about designer sunglasses is that they sell themselves. But more importantly, sport sunglasses sell themselves just by the mere fact that modern culture is obsessed with pro sports and fitness. Both the sports fan and weekend warrior are more than happy to invest in a good pair of sunglasses to complement whatever way they enjoy sports.
The sport sunglasses market is already worth more than $3 billion globally. More importantly, estimates suggest a CAGR of 6.6% from now until 2032. If those estimates prove correct, the sport sunglasses market will be worth an estimated $6.19 billion just seven years from now.
That is a lot of money waiting to be made by retailers like you. Why let somebody else take your share of the pie? By making sports sunglasses a priority, you can tap into that portion of your audience more likely to choose sport designs.
Sport Sunglasses Defined
Perhaps sports sunglasses aren't a priority for you because you're not sure what they are. No worries. Here are the top five characteristics athletes, weekend warriors, and sports fans look for in a pair of sunglasses:
1. Secure Fit
Outdoor activities demand sunglasses that stay in place. So designs that include the right kinds of features are ideal. Look for things like non-slip nose pads, temple arms with built-in grips, and a wraparound design that keeps frames snug and close to the head.
2. Lens Technology and Color
At the very least, a good pair of sport sunglasses offer 100% UVA protection. Equal UVB is also good. However, note that certain types of sports are better off with specific color lenses. For example, gray or smoked lenses are an excellent choice for runners, cyclists, and golfers. They reduce brightness and glare without affecting color perception.
Golfers also like brown or amber lenses. So do hikers, anglers, and hunters. Green lenses work well for baseball players and tennis players, while yellow and orange lenses are great for skiing and snowboarding.
3. Durability
Most sport sunglasses are made with more durable materials capable of withstanding demanding physical exercise. Lenses are typically made with impact resistant materials as well. A good pair of sports sunglasses is sturdy but flexible.
4. Full Coverage
Sport sunglasses offer full coverage on top, on the bottom, and around both sides. Maximum coverage keeps light out from every angle. That's important when you are trying to pay attention to the game.
5. Sleek Design
Last but not least is a sleek design. Most modern sports sunglasses both look and perform aerodynamically, making for shades that don't get in the way when you're trying to be your best. They are also lightweight and comfortable to wear.
The sport sunglasses market is in very good shape. It is only going to continue to grow. So make it a priority and, as you do, remember that Olympic Eyewear carries a great selection of designs for every customer you serve.
